Research-informed teaching and teaching-informed research: the Contemporary Marketing Practices (CMP) living case study approach to understanding marketing practice
Year of publication: |
2008
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Authors: | Little, Victoria ; Brookes, Richard ; Palmer, Roger |
Published in: |
The journal of business & industrial marketing. - Bradford : Emerald, ISSN 0885-8624, ZDB-ID 6495503. - Vol. 23.2008, 2, p. 124-134
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