Research into exporting : theoretical, methodological, and empirical insights
Constantine S. Katsikeas, Leonidas C. Leonidou, and Saeed Samiee
| Year of publication: |
2009
|
|---|---|
| Authors: | Katsikeas, Constantine S. ; Leonidou, Leonidas C. ; Samiee, Saeed |
| Published in: |
The SAGE handbook of international marketing. - Los Angeles [u.a.] : SAGE, ISBN 1-4129-3428-1. - 2009, p. 165-182
|
| Subject: | Internationale Marktforschung | International marketing research | Theorie | Theory | 1967-2007 |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10003792074