Research issues in macro-marketing : a blueprint for progress
by Nikhilesh Dholakia and Robert W. Nason
| Year of publication: |
1984
|
|---|---|
| Authors: | Dholakia, Nikhilesh |
| Other Persons: | Nason, Robert W. (contributor) |
| Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 18.1984, 1, p. 41-55
|
| Subject: | Marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001037552