Research methodology in marketing : theory development, empirical approaches and philosophy of science considerations
Martin Eisend, Alfred Kuss
| Year of publication: |
[2019]
|
|---|---|
| Authors: | Eisend, Martin ; Kuß, Alfred |
| Institutions: | Springer Nature Switzerland AG (publisher) |
| Publisher: |
Cham, Switzerland : Springer |
| Subject: | Wissenschaftliche Methode | Scientific method | Marktforschung | Market research | Theorie | Theory |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | ix, 238 Seiten Illustrationen, Diagramme |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | English |
| Notes: | Literaturangaben. - Index |
| ISBN: | 3-030-10793-0 ; 978-3-030-10793-2 ; 978-3-030-10794-9 |
| Other identifiers: | 10.1007/978-3-030-10794-9 [DOI] |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011971202