Research Note-Attention Arousal Through Price Partitioning
| Year of publication: |
2008
|
|---|---|
| Authors: | Bertini, Marco ; Wathieu, Luc |
| Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0732-2399, ZDB-ID 883054x. - Vol. 27.2008, 2, p. 236-246
|