Research Note-Customer Loyalty Programs: Are They Profitable?
| Year of publication: |
2008
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|---|---|
| Authors: | Singh, Siddharth S. ; Jain, Dipak C. ; Krishnan, Trichy V. |
| Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0025-1909, ZDB-ID 2063451. - Vol. 54.2008, 6, p. 1205
|