Research Note Heterogeneous and Nonproportional Effects of Marketing Variables on Brand Switching: An Application of a Discrete Time Duration Model.
| Year of publication: |
1993
|
|---|---|
| Authors: | Wedel, M. ; Kamakura, W.A. ; DeSarbo, W.S. |
| Institutions: | SOM Research Institute, Faculteit Economie en Bedrijfskunde |
| Subject: | consumption | marketing |
| Series: | |
|---|---|
| Type of publication: | Book / Working Paper |
| Notes: | 22 pages |
| Source: |
Persistent link: https://www.econbiz.de/10005626113