Research Note-Incorporating Satisfaction into Customer Value Analysis: Optimal Investment in Lifetime Value
| Year of publication: |
2006
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|---|---|
| Authors: | Ho, Teck-Hua ; Park, Young-Hoon ; Zhou, Yong-Pin |
| Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0732-2399, ZDB-ID 883054x. - Vol. 25.2006, 3, p. 260-277
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