Research Note: Students as Subjects in Advertising and Marketing Research
Year of publication: |
1994
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---|---|
Authors: | Yavas, Ugur |
Published in: |
International marketing review. - Bradford : Emerald, ISSN 0265-1335, ZDB-ID 8597674. - Vol. 11.1994, 4, p. 35-43
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Saved in:
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