RESEARCH NOTE - The Accuracy of Brand and Attribute Judgments: The Role of Information Relevancy, Product Experience, and Attribute-Relationship Schemata
| Year of publication: |
2001
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| Authors: | Mason, Kevin ; Jensen, Thomas ; Burton, Scot ; Roach, Dave |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 11878654. - Vol. 29.2001, 3, p. 307-317
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