Research Notes - Consumer Addressability and Customized Pricing - With price customization, more is not always better.
| Year of publication: |
2002
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|---|---|
| Authors: | Chen, Yuxin ; Iyer, Ganesh |
| Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0732-2399, ZDB-ID 883054x. - Vol. 21.2002, 2, p. 197-208
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