Research Notes - The Spatial Representation of Market Information - New behavior-based spatial market segmentation procedure uncovers segments of specialists who differ by stage of innovation adoption.
| Year of publication: |
2001
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|---|---|
| Authors: | DeSarbo, Wayne S. ; Degeratu, Alexandru M. ; Wedel, Michel ; Saxton, M.Kim |
| Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0732-2399, ZDB-ID 883054x. - Vol. 20.2001, 4, p. 426-441
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