Research on comprehensive evaluation of network marketing performance in O2O model-measuring by GIOWA operator
Wanxin Xue; Yilei Pei; Dandan Li
| Year of publication: |
2014
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|---|---|
| Authors: | Xue, Wanxin ; Pei, Yilei ; Li, Dandan |
| Published in: |
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association. - Hershey, Pa. : IGI Global, ISSN 1539-2937, ZDB-ID 2270169-2. - Vol. 12.2014, 4, p. 13-22
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| Subject: | Comprehensive Evaluation | Evaluation System | GIOWA Operator | O2O Marketing Performance | Bewertung | Evaluation | Performance-Messung | Performance measurement |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Konferenzbeitrag ; Conference paper ; Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010506941