Research on revenue sharing contract in retailer-leading supply chain
Year of publication: |
2013
|
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Authors: | Qu, Ying ; Wang, Fang ; Liu, Feng |
Published in: |
LISS 2012 ; Vol. 2. - Berlin [u.a.] : Springer, ISBN 978-3-642-32053-8. - 2013, p. 1285-1290
|
Subject: | Einzelhandel | Retail trade | Lieferkette | Supply chain | Revenue-Management | Revenue management | B-to-B-Marketing | Business-to-business marketing | Großhandel | Wholesale trade | Vertragstheorie | Contract theory |
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