Research on the Olympic sponsors' motivation for investment based on text mining
Lu-Cheng Huang and Ting-Ting Zhou
| Year of publication: |
2008
|
|---|---|
| Authors: | Huang, Lu-cheng ; Zhou, Ting-ting |
| Published in: |
International journal of enterprise network management. - Olney, Bucks. : Inderscience Enterprises Ltd., ISSN 1748-1252, ZDB-ID 2212020-8. - Vol. 2.2008, 4, p. 353-365
|
| Subject: | Lenovo Group <Beijing; Raleigh, NC> | Sportveranstaltung | Sport event | Sponsoring | Sponsorship | Personal Computer | Personal computer | China |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003782097