Researching a segmented market : reflections on telephone interviewing
Rhiannon Lord (Division of Sport and Exercise Sciences, Aberty University, Dundee, UK), Nicola Bolton (Cardiff School of Sport, Cardiff Metropolitan University, Cardiff, UK), Scott Fleming (Research and Enterprise Services, Cardiff Metropolitan University, Cardiff, UK) and Melissa Anderson (Cardiff School of Sport, Cardiff Metroplitan University, Cardiff, UK)
| Year of publication: |
2016
|
|---|---|
| Authors: | Lord, Rhiannon ; Bolton, Nicola ; Fleming, Scott ; Anderson, Melissa |
| Published in: |
Management research review. - Bingley : Emerald, ISSN 2040-8269, ZDB-ID 2535152-7. - Vol. 39.2016, 7, p. 786-802
|
| Subject: | Sport | Lifestyles | Market segments | Telephone interviews | Lebensstil | Lifestyle | Befragung | Interview | Marktforschung | Market research | Marktsegmentierung | Market segmentation | Telekommunikation | Telecommunications | Marketingmanagement | Marketing management | Theorie | Theory | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/MRR-01-2015-0020 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011564332