Researching country image construct in the context of emerging economies
Durdana Ozretic-Dosen, Vatroslav Skare and Zoran Krupka
| Year of publication: |
[2017]
|
|---|---|
| Authors: | Ozretić Došen, Đurđana ; Skare, Vatroslav ; Krupka, Zoran |
| Published in: |
Research handbook of marketing in emerging economies. - Cheltenham : Edward Elgar, ISBN 978-1-78471-316-4. - 2017, p. 163-196
|
| Subject: | Schwellenländer | Emerging economies | Herkunftsbezeichnung | Designation of origin | Konsumentenverhalten | Consumer behaviour | Bibliometrie | Bibliometrics | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011656258