Researching international "brand equity": A case study
Year of publication: |
1999
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Authors: | Wright, Len Tiu ; Nancarrow, Clive |
Published in: |
International marketing review. - Bradford : Emerald, ISSN 0265-1335, ZDB-ID 8597674. - Vol. 16.1999, 4-5, p. 417
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Saved in:
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