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Interkulturelle Kommunikation und internationales Marketing : theoretische Grundlagen als Anknüpfungspunkt für ein Management kultureller Unterschiede
Thieme, Werner Maximilian, (2000)
Fontes de crescimento e competitividade das exportações brasileiras na década de 80
Bonelli, Régis, (1991)
Extensions and application possibilities of the constant market shares analysis : the case of the developing countries' exports
Jepma, Catrinus J., (1986)
Profitable customer engagement : concepts, metrics, and strategies
Kumar, V., (2013)
Looking through the marketing lens : my journey so far ...
Kumar, V., (2011)
International marketing research
Kumar, V., (2000)