Researching mere exposure effects to advertising : theoretical foundations and methodological implications
Anthony Grimes; Philip J. Kitchen
| Year of publication: |
2007
|
|---|---|
| Authors: | Grimes, Anthony ; Kitchen, Philip J. |
| Published in: |
International journal of market research : JMRS ; the journal of the Market Research Society. - London : Sage, ISSN 1470-7853, ZDB-ID 2006314-3. - Vol. 49.2007, 2, p. 191-219
|
| Subject: | Marktforschung | Market research | Werbepsychologie | Psychology of advertising | Wahrnehmung | Perception | Konsumentenverhalten | Consumer behaviour |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003436721