Resistance and Motivation to Share Sustainable Development Knowledge by Web 2.0

The concept of sustainable development — development which meets the needs of the present generation without depriving the needs of the future generation — has been in the lips of many political leaders, educators, NGOs and green groups. Living in the age of knowledge explosion, we want to receive the most updated information and knowledge. The Web 2.0 revolution provides the best solution to all those hungry knowledge seekers. This paper sheds light on the major resistance and motivations on sustainable knowledge sharing.