Resource-based commitment to a customer-centered strategy
Mark Anderson, Shahid Khan, Raj Mashruwala and Zhimin (Jimmy) Yu
| Year of publication: |
2023
|
|---|---|
| Authors: | Anderson, Mark ; Khan, Shahid ; Mashruwala, Raj ; Yu, Zhimin |
| Published in: |
Advances in management accounting. - Bingley : Emerald, ZDB-ID 2401793-0. - Vol. 35.2023, p. 159-180
|
| Subject: | Competitive advantage | Cost stickiness | Customer satisfaction | Earnings persistence | Resource-based advantage | SG&A cost behavior | Wettbewerbsvorteil | Ressourcenorientierter Ansatz | Resource-based view | Kundenzufriedenheit | Strategisches Management | Strategic management | Kostenmanagement | Cost management | Wettbewerbsstrategie | Competitive strategy |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/S1474-787120230000035007 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014426045