Resource dedication and new product performance : a resource-based view
Year of publication: |
2012
|
---|---|
Authors: | Henard, David H. ; MacFadyen, M. Ann |
Published in: |
The journal of product innovation management : an international publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 722136-8. - Vol. 29.2012, 2, p. 193-204
|
Subject: | Innovationsmanagement | Innovation management | Ressourcenorientierter Ansatz | Resource-based view |
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