Response-based segmentation using Finite Mixture Partial Least Squares: theoretical foundations and an application to American Customer Satisfaction Index Data
Year of publication: |
2010
|
---|---|
Authors: | Ringle, Christian M. ; Sarstedt, Marko ; Mooi, Erik A. |
Other Persons: | Stahlbock, Robert (contributor) ; Crone, Sven F. (contributor) ; Lessmann, Stefan (contributor) |
Publisher: |
Springer |
Subject: | Business and Administrative studies |
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