Response, not readership, is print's major problem - Media practice, not objective analysis, precludes magazines from competing with TV
Year of publication: |
1998
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Authors: | Ephron, Erwin |
Published in: |
ADMAP : for decisionmakers in advertising, marketing, media, planning & research. - London : Reed Publ. Serv., ISSN 0001-8295, ZDB-ID 10488297. - Vol. 33.1998, 2, p. 40-41
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