Responses to anti-adblock filters : theoretical foundations, influential factors, and managerial implications
Year of publication: |
2021
|
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Authors: | Redondo, Ignacio ; Aznar, Gloria |
Published in: |
Journal of business economics and management. - Vilnius : VTGU Publ. House "Technika", ISSN 2029-4433, ZDB-ID 2400520-4. - Vol. 22.2021, 1, p. 42-60
|
Subject: | anti-adblocking | advertising avoidance | online privacy | advertising management | psychological reactance | uses and gratifications theory | Werbung | Advertising | Konsumentenverhalten | Consumer behaviour | Theorie | Theory | Datenschutz | Data protection | Online-Marketing | Internet marketing |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | 10.3846/jbem.2020.13698 [DOI] |
Classification: | D91 - Intertemporal Consumer Choice; Life Cycle Models and Saving ; L86 - Information and Internet Services; Computer Software ; M37 - Advertising |
Source: | ECONIS - Online Catalogue of the ZBW |
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