Responsible and active brand personality : on the relationships with brand experience and key relationship constructs
Arnold Japutra, Sebastian Molinillo
| Year of publication: |
2019
|
|---|---|
| Authors: | Japutra, Arnold ; Molinillo, Sebastian |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 99.2019, p. 464-471
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| Subject: | Brand experience | Brand personality | Satisfaction | Trust | Brand loyalty | Markenimage | Brand image | Markenartikel | Brand | Markenführung | Brand management | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Markentreue | Kundenzufriedenheit | Customer satisfaction | Persönlichkeitspsychologie | Personality psychology | Vertrauen | Confidence |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2017.08.027 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012023686