Responsible marketing and its impact on business performance : a longitudinal study
Year of publication: |
2019
|
---|---|
Authors: | Mandal, Kaushik ; Banerjee, Sujata |
Published in: |
Journal of nonprofit & public sector marketing. - Philadelphia, Pa. : Routledge, Taylor & Francis Group, ISSN 1540-6997, ZDB-ID 2069730-2. - Vol. 31.2019, 2, p. 115-138
|
Subject: | Business performance | F test | hierarchical regression | interaction | regression | regression with interaction | Societal marketing | Unternehmenserfolg | Firm performance | Regressionsanalyse | Regression analysis |
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