Responsive and proactive market orientation and innovation success under market and technological turbulence
Mateja Bodlaj; Germa Coenders; Vesna Zabkar
| Year of publication: |
2012
|
|---|---|
| Authors: | Bodlaj, Mateja ; Coenders, Germa ; Zabkar, Vesna |
| Published in: |
Journal of business economics and management. - Vilnius : VTGU Press Technika, ISSN 1611-1699, ZDB-ID 2208925-1. - Vol. 13.2012, 4, p. 666-687
|
| Subject: | Marketingmanagement | Marketing management | Innovationsmanagement | Innovation management | Unternehmenserfolg | Firm performance | Technischer Fortschritt | Technological change | Europa | Europe |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009625680