Restrictions verticales et externalité intra-marque en matière d'effort promotionnel : un test empirique sur données françaises
Magali Chaudey; Muriel Fadairo
| Year of publication: |
2006
|
|---|---|
| Authors: | Chaudey, Magali ; Fadairo, Muriel |
| Published in: |
Revue d'économie politique. - Paris : Dalloz, ISSN 0373-2630, ZDB-ID 241473-9. - Vol. 116.2006, 6, p. 807-830
|
| Subject: | Lieferantenmanagement | Supplier relationship management | Unternehmensnetzwerk | Business network | Prinzipal-Agent-Theorie | Agency theory | Vertragstheorie | Contract theory | Werbung | Advertising | Externer Effekt | Externalities | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | French |
| Notes: | Zsfassung in engl. Sprache |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003404628