Restructuring the marketing information system for eCRM : an application of the Eriksson-Penker method
Cãlin Gurãu
| Year of publication: |
2009
|
|---|---|
| Authors: | Gurău, Călin |
| Published in: |
Handbook of research on enterprise systems. - Hershey, Pa. [u.a.] : Information Science Reference, ISBN 978-1-59904-859-8. - 2009, p. 262-273
|
| Subject: | Electronic Commerce | E-commerce | Beziehungsmarketing | Relationship marketing | IT-gestütztes Marketing | Computer-assisted marketing | Programmiersprache | Programming language |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003849174