Retail market segmentation : the use of consumer decision-making styles, overall satisfaction and demographics
Year of publication: |
Februiary 2018
|
---|---|
Authors: | Makgosa, Rina ; Sangodoyin, Oluranti |
Published in: |
The international review of retail, distribution and consumer research. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0959-3969, ZDB-ID 1098588-8. - Vol. 28.2018, 1, p. 64-91
|
Subject: | Consumer decision-making styles | demographics | hybrid segments | overall satisfaction | market segmentation | Konsumentenverhalten | Consumer behaviour | Marktsegmentierung | Market segmentation | Kundenzufriedenheit | Customer satisfaction | Entscheidung | Decision | Einzelhandel | Retail trade |
-
Exploring consumers' food-related decision-making style groups and their shopping behaviour
Anić, Ivan-Damir, (2015)
-
Retail buyer segmentation based on the use of assortment decision factors
Bahng, Young Jin, (2014)
-
Consumer involvement and associated behaviour in the UK high-end retail off-trade wine market
Bruwer, Johan, (2014)
- More ...
-
Makgosa, Rina, (2009)
-
A test measure equivalence of conflict resolution strategies in joint purchase decisions
Makgosa, Rina, (2006)
-
The influence of vicarious role models on purchase intentions of Botswana teenagers
Makgosa, Rina, (2010)
- More ...