RETAIL MARKETING As US consumers seek value through the internet, Amazon and Walmart are prospering with aggressive but differing strategies.
| Year of publication: |
2010
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|---|---|
| Authors: | Fulgoni, Gian ; Lyn Flosi, Stephanie |
| Published in: |
ADMAP : for decisionmakers in advertising, marketing, media, planning & research. - London : Reed Publ. Serv., ISSN 0001-8295, ZDB-ID 10488297. - 2010, p. 16-19
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