Retail store entry and online consumer search : the role of cognitive versus physical search costs
Year of publication: |
2022
|
---|---|
Authors: | Gao, Xiang ; Li, Bin |
Subject: | Complements | Multi-channel behavior | Search | Store entry | Substitutes | Konsumentenverhalten | Consumer behaviour | Markteintritt | Market entry | Informationskosten | Information costs | Einzelhandel | Retail trade | Online-Handel | Online retailing | Suchtheorie | Search theory | Kognition | Cognition | Electronic Commerce | E-commerce | Vertriebsweg | Distribution channel |
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