Retail web site interactivity : how does it influence customer satisfaction and behavioral intentions?
Year of publication: |
2009
|
---|---|
Authors: | Dholakia, Ruby R. ; Zhao, Miao |
Published in: |
International journal of retail & distribution management. - Bingley : Emerald Group Publishing Limited, ISSN 0959-0552, ZDB-ID 1026884-4. - Vol. 37.2009, 10, p. 821-838
|
Subject: | Kundenzufriedenheit | Customer satisfaction | Website | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Online-Handel | Online retailing |
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