Retailer-driven product bundling in a distribution channel
Hemant K. Bhargava
| Year of publication: |
2012
|
|---|---|
| Authors: | Bhargava, Hemant K. |
| Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 31.2012, 6, p. 1014-1021
|
| Subject: | product bundling | channel conflicts | composite goods | double marginalization | Vertriebsweg | Distribution channel | Leistungsbündel | Bundling strategy | Theorie | Theory | Duopol | Duopoly | Monopol | Monopoly | Preisdifferenzierung | Price discrimination | Preismanagement | Pricing strategy |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009702503