Retailer service acceptance : simply adding a service to the offer portfolio or committing to marketing it
Eija Vaittinen, Sanna Nenonen & Vicky M. Story
| Year of publication: |
2019
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|---|---|
| Authors: | Vaittinen, Eija ; Nenonen, Sanna ; Story, Vicky M. |
| Published in: |
The international review of retail, distribution and consumer research. - London : Routledge, ISSN 1466-4402, ZDB-ID 1481049-9. - Vol. 29.2019, 2, p. 139-159
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| Subject: | Service adoption | servitization | supply chain | manufacturing | salesforce | Lieferkette | Supply chain | Einzelhandel | Retail trade | Leistungsbündel | Bundling strategy | Innovationsakzeptanz | Innovation adoption | Lieferantenmanagement | Supplier relationship management | Verkaufspersonal | Salespeople | Dienstleistungssektor | Service industry | Beziehungsmarketing | Relationship marketing | Dienstleistungsmarketing | Services marketing | Unternehmensdienstleistung | Business services |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/09593969.2018.1555542 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012208813