Retailers' distribution channel strategies with cross-channel effect in a competitive market
Jiajia Nie, Ling Zhong, Hong Yan, Wenjuan Yang
| Year of publication: |
2019
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|---|---|
| Authors: | Nie, Jiajia ; Zhong, Ling ; Yan, Hong ; Yang, Wenjuan |
| Published in: |
International journal of production economics. - Amsterdam [u.a.] : Elsevier, ISSN 0925-5273, ZDB-ID 1092526-0. - Vol. 213.2019, p. 32-45
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| Subject: | Online-and-offline channel strategy | Retail competition | Cross-channel effect | Game theory | Vertriebsweg | Distribution channel | Spieltheorie | Wettbewerb | Competition | Einzelhandel | Retail trade | Wettbewerbsstrategie | Competitive strategy |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijpe.2018.12.019 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012036215