Retailers' Multichannel and Price Advertising Strategies
Year of publication: |
2009
|
---|---|
Authors: | Zhang, Xubing |
Published in: |
Marketing Science. - Institute for Operations Research and the Management Sciences - INFORMS, ISSN 0732-2399. - Vol. 28.2009, 6, p. 1080-1094
|
Publisher: |
Institute for Operations Research and the Management Sciences - INFORMS |
Subject: | multichannel retailing | Internet | price advertising | distribution channel | channel coordination | game theory |
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