Retailers' price positioning and the motivational profiling of store-brand shoppers : the case of Spain
Year of publication: |
2014
|
---|---|
Authors: | González-Benito, Óscar ; Martos-Partal, Mercedes ; Fustinoni-Venturini, Mariana |
Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 31.2014, 2, p. 115-125
|
Subject: | Einzelhandel | Retail trade | Handelsmarke | Store brand | Preismanagement | Pricing strategy | Kaufmotiv | Consumer motivation | Spanien | Spain |
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