Retailing and ordering strategies for online apparel retailers facing bracketing purchase behaviour
Year of publication: |
2023
|
---|---|
Authors: | Xu, Yadong ; Hua, Guowei ; Cheng, T. C. E. ; Choi, Tsan-Ming ; Li, Yisong ; Liu, Shuai |
Subject: | Bracketing purchase | consumer behaviour | ordering strategy | product return | retailing strategy | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Online-Handel | Online retailing | Lieferkette | Supply chain | Beschaffung | Procurement | Textilhandel | Textile distribution |
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