Retailing and the Importance of Micro‐Locational Linkages

Success in retailing depends heavily on location. Retailers do better if their shops/stores are situated adjacent to complementary or competitive establishments. This article presents the results of a survey of the micro‐locational perceptions of traders in the centre of a major British City.

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Year of publication:	1989
Authors:	Brown, Stephen
Published in:	Management Decision. - MCB UP Ltd, ISSN 1758-6070, ZDB-ID 2023018-7. - Vol. 27.1989, 5
Publisher:	MCB UP Ltd
Subject:	Consumer behaviour \| Customers \| Planning \| Retailing \| Location

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Type of publication:	Article
Type of publication (narrower categories):	research-article
Language:	English
Other identifiers:	10.1108/00251748910132566 [DOI]
Source:	Other ZBW resources

Persistent link: https://www.econbiz.de/10014933388