Retailing in social virtual worlds : developing a typology of virtual store atmospherics
Diana Hassouneh; Malaika Brengman
| Year of publication: |
2015
|
|---|---|
| Authors: | Hassouneh, Diana ; Brengman, Malaika |
| Published in: |
Journal of electronic commerce research : JECR. - Long Beach, Calif. : Univ., ISSN 1938-9027, ZDB-ID 2136755-3. - Vol. 16.2015, 3, p. 218-241
|
| Subject: | Metaverse Retailing | Atmospherics | Content Analysis | Second Life | Store Design | Virtuelle Realität | Virtual reality | Ladengestaltung | Store design | Einzelhandel | Retail trade | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Textilhandel | Textile distribution |
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011372580