Retaining and divesting customers: an exploratory study of right customers, "at-risk" right customers, and wrong customers
| Year of publication: |
2004
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|---|---|
| Authors: | Woo, Ka-shing ; Fock, Henry K.Y. |
| Published in: |
The journal of services marketing. - Bradford : Emerald, ISSN 0887-6045, ZDB-ID 10271405. - Vol. 18.2004, 2-3, p. 187-197
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