Retaining passenger loyalty through data mining : a case study of Taiwanese airlines
Jehn-Yih Wong; Pi-Heng Chung
| Year of publication: |
2008
|
|---|---|
| Authors: | Wong, Jehn-yih ; Chung, Pi-heng |
| Published in: |
Transportation journal : a journal of the Association for Supply Chain Management. - University Park, PA : Pennsylvania State University Press, ISSN 0041-1612, ZDB-ID 860601-8. - Vol. 47.2008, 1, p. 17-29
|
| Subject: | Luftverkehr | Air transport | Personenverkehr | Passenger transport | Konsumentenverhalten | Consumer behaviour | Data Mining | Data mining | Taiwan |
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003683571