Rethinking interactivity : what it means and why it may not always be beneficial
Yuping Liu and L.J. Shrum
| Year of publication: |
2015
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|---|---|
| Authors: | Liu, Yuping ; Shrum, L. J. |
| Published in: |
Advertising, promotion, and new media. - London : Routledge, ISBN 978-0-7656-1316-5. - 2015, p. 103-124
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| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011708661