Rethinking marketing : an entrepreneurial imperative
Minet Schindehutte; Michael H. Morris; Leyland F. Pitt
| Year of publication: |
2009
|
|---|---|
| Authors: | Schindehutte, Minet ; Morris, Michael H. ; Pitt, Leyland F. |
| Publisher: |
Upper Saddle River, NJ [u.a.] : Pearson Prentice Hall |
| Subject: | Marketing | Entrepreneurship | Entrepreneurship approach |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XXXII, 352 S. graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | English |
| Notes: | 0711 |
| ISBN: | 978-0-13-239389-8 ; 0-13-239389-1 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003577828