Rethinking message strategies : the difference between thin and thick slicing
Angela Lee
| Year of publication: |
2008
|
|---|---|
| Authors: | Lee, Angela |
| Published in: |
Kellogg on advertising & media : the Kellogg School of Management. - Hoboken, N.J : John Wiley & Sons, ISBN 978-0-470-11986-0. - 2008, p. 139-158
|
| Subject: | Werbepsychologie | Psychology of advertising | Werbewirkung | Advertising effects |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003755909