Rethinking peer-to-peer communication : how different mediums and product types influence consumers' language
Behnam Forouhandeh, Rodney J. Clarke and Nina Louise Reynolds
| Year of publication: |
2022
|
|---|---|
| Authors: | Forouhandeh, Behnam ; Clarke, Rodney ; Reynolds, Nina Louise |
| Subject: | (e)WOM | Hedonic | Peer-to-peer communication | Systemic functional linguistics | Utilitarian | Kommunikation | Communication | Sprache | Language | Konsumentenverhalten | Consumer behaviour | Linguistik | Linguistics | Werbewirkung | Advertising effects | Interne Kommunikation | Internal communication |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/EJM-11-2020-0793 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013457340