Rethinking the paradigm of service internationalisation : less resource-intensive market entry modes for information-intensive soft services

David A. Ball; Valerie J. Lindsay; Elizabeth L. Rose

Year of publication:	2008
Authors:	Ball, David A. ; Lindsay, Valerie J. ; Rose, Elizabeth L.
Published in:	Management international review : mir ; journal of international business. - Berlin : Springer, ISSN 0938-8249, ZDB-ID 209761-8. - Vol. 48.2008, 4, p. 413-431
Subject:	Dienstleistungssektor \| Service industry \| Globalisierung \| Globalization \| Internationaler Markteintritt \| International market entry \| Wertanalyse \| Value analysis

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